Cleaning Up Pittsburgh
We created an homage to the 1970 “Crying Indian” commercial to help the Pennsylvania Resources Council kick off its “Don’t Be a Litterbug” campaign. A Pittsburgh sports fan leaves his home to find a city strewn with litter. Beautiful shots of Pittsburgh along with images of its litter problem drive home the message that we create litter, and we can stop it, too. The video made waves with press coverage including an interview with Paul Fireman on KDKA and an article in the Pittsburgh Post Gazette.