Alan Friedman came to Fireman Creative with an idea of taking travelers on yoga journeys throughout Cuba. He hoped to provide business for Cuban yoga teachers and studios while helping his participants connect with a new culture.
Creating a Message
We collaborated with Alan to design a brand for the project, including an active logo, that would translate the peaceful, yet invigorating journey he was hoping to bring his yogis on. From there we built and designed a streamlined website using beautiful visuals and accessible information. The design is enticing yet simple, and caters to the target audience’s desire for straight-forward information.